Wednesday, 25 November 2015

Quantitative Audience Research



In order to establish my audience in which I am going to create a social realist film intro for, I came up with a survey that questioned them on their personal data as well as their stance on social realism texts. I used closed questions which allowed me to convert into numerical data and place on a selection of graphs and/or charts. These results will help me when creating an idea for my own social realism film because I will know what my audience will and will not like to see.

I thought about the pros and cons of paper based and online surveys and decided to create both, with the same questions on each, so that it was accessible to as many people as possible. I created the paper based surveys on Word, with the following questions:











I also created a SurveyMonkey, which meant that I could reach people that I would have been able to hand a paper survey to, such as the one participant from Scotland. I used social media to my advantage for this in order to get as many people as possible to fill it out. Both surveys were the same, apart from on the paper based survey, I allowed the participants to tick as many options as they wanted for question 10. Overall, 23 people took part in my surveys. On several online surveys, people skipped questions and so my results are not completely full.

I have created a graph or chart for each question to display the spread of data across the different options that were available to the participants. 



More females took the survey than males, with only 22% of males participating. No one chose the 'other' option. This may suggest that my audience may consist of a larger amount of females.




The majority of participants fell within the 16 to 24 age bracket. 26% were under 16, whilst 65% were 16 to 24, and 9% were 35 to 44. The most popular age group is likely to be from 15 to 24. This may imply that my audience is most likely to be 16 to 24.

The majority of participants were white/Caucasian. The participants that chose 'other' specified that they were 'English' and 'British Asian'.  These results suggest that my audience is predominantly white/Caucasian.

Most of the participants had completed their GCSE's. I can infer from these results that most of my audience are currently completing A levels, or at Sixth Form age. No one who had taken my survey had a university degree.

The large majority of the participants were students, with the minority working in teaching and education, retail and leisure, and media and journalism. This suggests my audience is predominantly students.
Most of the survey participants live in South East England. The participant who chose 'other' specified that they lived in Scotland. 

Most people stated that they watch 3 to 5 films on average each month. However, there was a wide spread of data for this question, as all options were chosen by the participants collectively. This suggests that my most of my audience watches at least 3 films a month, which is fairly frequent, considering that most of them are also students.

The majority of the participants enjoy social realism films, which means that I am looking in the right place to find an audience for my social realism film intro. A few said no, and many others didn't know what social realism was. One person skipped the question.

Most of the participants said that the choice of issues and themes is what would make them most likely to watch a social realism film. Others said that the choice of actors and the advertisements would influence them to watch, whilst two participants selected 'other'. One of these participants did not specify another option, whilst the other wanted to know what social realism was first in order to answer the question.

For this question, I allowed the participants to choose as many issues and/or themes as they wished. The three most popular were; homophobia and/or sexuality, sexism and/or gender, and mental health. The two least popular (excluding 'other') were; low economic status, and then terrorism, teenage pregnancy, immigration and racism and/or ethnicity, all with the same amount of votes.

Overall, the average participant for this survey was a white female aged 16 to 24 who has just completed her GCSEs and is still a student. This participant would would live in South East England and watch around 3-5 films a month. She enjoys social realism films and would watch them if they had themes and issues that appealed to her, which would include homophobia and/or sexuality and sexism.

Sunday, 22 November 2015

Textual Analysis of 5 Social Realism Film Introductions

SUBMARINE (2010, Richard Ayoade)

Submarine explores the representation of young people as well as mental health, specifically through the use of the character Oliver Tate, in the introduction to the film. Technical codes are used to enhance this.

The editing used in the extract features minimal cuts and long takes. The purpose of this is to set the mood. It is clear to see that Ayoade has aimed to set a melancholy mood as the pace of the editing is rather slow. The amount of cuts used within this extract is kept fairly low by using pans and tracking shots to show the surroundings instead. This also serves for longer takes and therefore a slower paced scene. The sombre mood helps to emphasise that of the protagonist’s, and also suggests that he is a troubled teenager. When we are first introduced to Tate, several fast takes and quick cuts are used to transition to a close up of his face. What is particularly interesting, is that during this close up, he breaks the fourth wall, which gives a strange feel to the scene, and may cause the audience to feel a little uncomfortable. Several representations can be interpreted in this scene. Whilst the mood set is morose, the audience may look deeper into this and take from it that the protagonist may be suffering mental health issues. Furthermore, this may also create the representation that troubled teenagers are not usually conditioned to fit into society and appear to others who do as ‘strange’. The audience may respond to this by agreeing, as stereotypically (in the 1980s), those who suffered with mental illnesses are outcasts of society. However, those who disagree with the representation of this character may be a portion of the audience that suffer from mental health issues that feel as if they do fit in with everyone else. Despite, in 1983, The Mental Health Act being passed and giving those who suffer more rights, there was still a stigma around mental health issues, and people still feared that they were dangerous. Being set in the 1980s, the representations created in Submarine may reference this.

Likewise, the soundtrack sets the mood of the film. Diegetic sound incudes clocks, bells and the voices of other people, primarily his teacher. This and the intradiegetic narration suggests that the extract is set in a home and/or school environment in which the main character is not at his happiest. Non diegetic sound features music that suggests a mood similar to that of the mood created with the editing and therefore can be described as incidental music. Once again, this suggests that the protagonist may be suffering mental health issues from the evidence that his mood is quite low. Therefore, audience who listen to the sound in the extract may associate the sounds with similar emotions, such as school bells with stress, allowing them to relate with the character. Likewise, they might agree that teenagers in general experience emotions like this during this period of life, especially when hearing his dialogue in which he talks about his death. On the other hand, some members of the audience who suffer from mental health issues may see this as more than just a melancholy scene, but can see that Oliver Tate’s mood is often like this from what he is saying, and may relate to his feeling despite not being a teenager. Others may not agree with this representation because they think that people who suffer mental health issues are just the same as everyone else, despite Oliver Tate’s narration suggesting that he is not.

Oliver doesn’t take up as much camera time as some other protagonist might in other films. In the introduction of Submarine, he is pictured sitting in his room, however, the extract cuts to wide shots of the ocean and/or large bodies of water, and then to his classmates at school. This may suggest that he is quite self-depreciating and is not confident in himself, and this is portrayed through the amount of time he spends on camera, which literally implies that he is shy. However, when he is in the frame, he does take up at least two focal points, which still allows the audience to ensure that he is a central character. Other mise-en-scene includes the casual clothes worn on top of school uniform, such as a hoodie, which suggests the working class environment in which the characters live. However, Oliver contrasts to most of his class mates in that he dresses in a smart coat and carries a brief case. This emphasises the point that he is not like most of the people that surround him. As he is not represented as a stereotypical teenager through costume, the audience can infer that he adheres to a countertype, in which he is reserved and has body language as well as vocal delivery that comes across as much more polite than the other students. Some members of the audience might agree with this along with believing that Oliver adheres to a different stereotype to the others as they may have noted that there are groups of ‘outsiders’ or ‘socially awkward’ people for each place they visit.

The camerawork used in the extract helps to exaggerate the peaceful yet sombre mood of the introduction of the film through the use of establishing shots. The purpose of this is firstly to show the location in which the film is set and the characters live. Furthermore, the wide shots of the water, especially the one in which we can see Oliver looking out into the ocean, shows that he is in a thoughtful mind set, which perhaps suggests that he is contemplating his issues, considering that the mood set is a morose one. Pans and tracking shots are used so that the audience can see the environment of the character(s), which allows them to make assumptions about the characters for themselves. For example, a pan movement is used when Oliver is in his room, so that they can infer things such as his high level of intelligence and creativity. It also allows the editors of the film to create longer takes to slow the pace. This creates the representation that teenagers who are often by themselves and are quiet in public, usually have deeper issues than what is seen and have a lot on their mind. Some people in the audience may agree with this, whilst others may think that everyone issues of their own, and some choose to share theirs and be more vocal, whilst others are not.


FISH TANK (2009, Andrea Arnold)

Fish Tank explores the representation of young people, as well as working class people in this extract. In the film, Mia struggles to control her temper, causing her to be threatened with school expulsion whilst also trying to work out the relationship she has with her mum’s boyfriend.
The mise-en-scene serves its purpose very well in the extract, as it enables the audience to tell where and when the film is set, as well as the class and status of the characters within the scene. Firstly, the décor of the room is extremely minimal, which may suggest the amount of money the owner has at their disposal to spend on room furniture. The lighting in the room is also fairly low key, which can imply that the mood of the scene is negative. Therefore, the audience may be able to infer from this that those who live in this housing are of working class. Furthermore, out of the window, it can be seen that the housing is situated high up, and therefore is likely to be a high rise flat. Other high rise buildings can be seen and so this suggests that the girl is living on a housing estate with other working class people. Mia is wearing very casual and sporty clothing. She is seen wearing a hoodie, which is stereotypically associated with ‘thugs’ and antisocial behaviour. Therefore, along with the location, the audience can be sure that Mia belongs to a working class society. Here, working class people are represented as messy, poor and unkempt. Middle class viewers may agree with this representation as they tend to think that working class people are below them in society and live under worse conditions than them, when that is not always the case. Other working class people may disagree, as they might not live in housing with a lack of décor or furniture items, and may live in areas that are not as much associated with other working class people.

The camerawork also explores the representation of the working class, especially young people within that class. Mia has the most camera time within the extract, which suggests to the audience that she is the most central character to the film. She also frequently covers at least two of the focal points which implies that she is one of the most important characters to the narrative. Therefore, composition is important because it also creates the representation that females are just as capable as being a protagonist as males are. The composition suggests that Mia is a powerful female character, which is a countertype. Camera movement also helps to emphasise the extent of Mia’s dominant character, as handheld movement is visible throughout the extract. This may suggest that her emotions are not completely stable, and that her temper is short, as she is seen walking angrily towards the flats, and that is when the movement is at its most visible. This shows that she is a countertype because she shows some positive attributes such as strength, when she throws the stones at the man’s balcony, and she is physically fit as she is displayed as being interested in sports. Some audience members may agree with this representation as they think that the stereotypes are usually correct for males and females. However, some may disagree with this as they would believe that females don’t always adhere to the stereotype and that Mia is just being represented as a regular female.

It seems Andrea Arnold has chosen to explore the theme of poor relationships through the use of sound. There is no evidence of non-diegetic sound in the extract, which might emphasise the loneliness of Mia, as no one is responding to her politely, or at all. Diegetic sound primarily consists of raised voices that suggest anger and annoyance. Therefore, Fish Tank successfully portrays the weak relationships that Mia holds through the emotion that the audience can hear in the other characters voices. This creates the representation that working class people in general are usually seen as antisocial, because they are frequently depicted shouting at each other whilst using foul language. This is not just a portrayal of young people, as the man in the flat that Mia was throwing stones at was also behaving in a similar way. Audiences may see this and agree with this representation because e stereotypical working class person is seen as being loud and antisocial. However, other members of the audience will disagree with this representation based on the fact that they are part of the working class and do not behave in this way.

Editing has been used in the extract to set the mood and the pace. The length of time between cuts is very long which suggests that there is not a lot of action in the scene. Continuity editing is used which ensures that the action flows in a linear format to make it most understandable for the audience. The mood set for this is fairly calm when Mia is inside the building, although when she leaves, slightly more cuts are used which increases the actions and builds the mood. This may present teenagers as easily irritable, which adheres to their stereotype. Older members of the audience, specifically parents, may agree with this, as they might believe that their own children are like this. However, other teenagers may disagree with this representation as they usually only see each other in different lights when they are around people that they enjoy socialising with. However, most will agree as teenagers are known for being grouchy at this point in their lives due to school stress and new adult responsibilities.


NIL BY MOUTH (1997, Gary Oldman)

Nil by Mouth explores the representation of working class people as well as that of males. The themes include drugs, alcohol and violence. Technical codes helps to emphasise these representation created. The extract begins in a club where mainly men are seen smoking and drinking.

The mise-en-scene is used in this extract to create the representation that working class people forget about their work problems as soon as they enter their social lives. Firstly, mise-en-scene has served its purpose of telling the audience when and where the extract is set. The décor in the room suggests that it is a club, as there is a bar and tables with lots of people sitting at them. Furthermore, people are smoking within the building, and can allow the audience to conclude that the film is set prior to most likely set in the 90s, when smoking in buildings was still legal. Nil by Mouth was set in the kind of environment in which Gary Oldman experienced when he was growing up, and so the type of décor may imply that the environment the scene is set in is a working class environment, as the characters depicted are drinking and smoking fairly heavily, and their body language is displaying fairly informal behaviour. This is stereotypical of working class and so the mise-en-scene represents them as scruffy and laidback. Some audiences may agree with the preferred reading, in which the lives of working class surround their social lives where they smoke and drink to escape from the problems that they face in other areas of their life. However, working class audiences may have a negotiated or oppositional reading of the extracts, as they may surround themselves with other classes of people and/or use distractions other than alcohol to get away from their problems, therefore believing that their class isn’t as well represented as the producers aimed for. 

The camera movement in Nil by Mouth may help to emphasise some of the representations already created. The handheld movement at the beginning helps to show the lack of responsibility that these adults actually have, as they are avoiding their problems with distractions, such as socialising. This represents the working class as being tough for dealing with the problems they face in their lives, and easily pleased when they are not around these issues. The handheld camera movement can also serve as an exaggeration on the sexism experienced by the few females in the extract. The uneven movement acts as a metaphor for the inequality in the treatment of males and females within society at the time. Males are presented to be dominant and much more relevant than females, who are represented as caring, and as a doormat, as the man does not answer the woman with a straight answer and walks off to sit with his friends. The preferred reading is that females are not very highly regarded by men in the scene, and most will agree with this as positive interaction with females is not made or talked about in the text. However, others may think that the main male in the extract shows kindness towards the females because he bought them drinks. This is a countertype and may serve for a negotiated reading. It is rare that there would be an oppositional reading as it is very clear that women are being talked about as sexual objects in a disrespectful way, however, people that have similar mindsets to those in the film may share the same views as them and feel as if they are not being as disrespectful in this scene as some other audience members make out.

The laidback mood of the working class in the club is successfully portrayed in Nil by Mouth through the editing that is used. Long takes are featured in this scene, even when the main subjects are covered by people that are in the way, which adds to the informal feel of the scene, and creates a mood that is laidback. This constructs the representation that the working class enjoy escaping the problems that they face in day to day life, such as  their low economic status, through meeting with others of their kind and socialising. The amount of cuts increases as the man stands on stage and begins performing. This suggests that this is the highest point of these people’s lives at this current point, as more cuts implies that there is more action. Working class people are represented here as being content in their class, as they have been conditioned not to expect great things from life due to the fact that it is very difficult for them to move out of their group. They have learned to enjoy what they can access, and this, for them, is escaping their problems and work lives to socialise with other working class people whilst drinking alcohol and smoking. Some audiences may agree with the representation created because they might believe that working class people tend to be very laidback within their class and are quite social. However, some audiences may disagree with this and think that working class people are, in contrast, antisocial, because some stereotypes suggest that they are loud and rude.

Sound has been used effectively to explore the construction of the representation of the working class. Diegetic sound includes the main dialogue as well as background noise, which primarily consists of other voices and conversations. The producers have encoded colloquial language in the extract to construct the preferred reading that allows the audience to conclude that the characters seen are of working class. For example, curse words are frequently said by the characters, which suggests that they are working class, as it is considered to be informal. This adheres to the stereotypical nature of a working class person, as it comes across as very casual. Non-diegetic sound only includes that of some music in the opening. This creates the representation that working class people like to take time off by listening to the type of music played in the intro. With this being the preferred reading, the audiences may disagree with this and think that the music serves as more of a mood setter. With this being a valid point, the music sets a more upbeat mood, and therefore suggests that the working class people in the extract are using their free time to relax after dealing with stressful problems in their working lives.


RATCATCHER (1999, Lynne Ramsay)

Ratcatcher explores the issue of family breakdown through the use of technical codes, as well as that of death and poverty. The representation of the working class is explored through this extract, which has been constructed through the mise-en-scene, sound, camera work and editing.

Mise-en-scene includes run down housing areas surrounded by litter and bin bags. This immediately suggests to the audience that the characters are living in a deteriorated housing estate that has clearly been left for the poverty stricken working class to live in. Low key lighting inside the house acts as a metaphor for the dark times that these people are facing, with rats and mice infesting their homes due to the lack of rubbish collection. The main colour palette of the room includes earthy colours such as brown, which connotes dirt. The conditions portrayed in this extract represent the working class as being in a low economic status. However, children are seen playing football in the street as well as adults communicating to each other as they pass one another in the road. This shows a sense of a community in which everyone knows each other and their business. Therefore, whilst they are portrayed as being poor, they are also represented as being friendly to each other despite living in such tough times, which adheres to a countertype of working class people. The preferred reading constructed through the mise-en-scene would be that the people living in this location are of working class, due to the dirty conditions and community spirit. Some audiences may have a negotiated reading of this text, as they might agree that dirty living areas tend to belong to the working class, but on the other hand believe that working class people are less social and friendly than the film makes out to be. An oppositional reading would be rare, as those who have more money than people living in poverty would be able to afford to clean up the rubbish, and so the dirty environment can only realistically belong to the working class. Oppositional reading audiences may argue that wealthier people could be too lazy, busy or just unable to clean up the rubbish.

The sound within this extract creates a powerful exploration of the theme of relationships. The lack of non-diegetic sound serves for some points in the extract in which only ambient sound can be heard. This helps to emphasise the silence between the characters which therefore suggests that there are weaknesses amongst the relationships that they have with each other, as they are seen as having nothing to say each other. Furthermore, the vocal delivery and the language used is primarily hostile. The dialogue mainly consists of scalding from the mother, and the two boys play fighting in the mud, in which consists of foul language as they push each other in the mud. This represents the characters in the extract as having weak relationships with one another, as the only diegetic sound heard is that of the characters talking to each other in a way that implies this. The theme of weak relationships may also imply that the working class are antisocial, as they are portrayed as not being very aware of how to treat others normally. Whilst this is the preferred reading, some audiences may agree with some of this, but could disagree with the representation that they are antisocial, as some dialogue is heard at the end of the extract in which one woman asks another how she is doing. Friendly working class people are seen as a countertype because it is a positive attribute to have. These characters may cause for a negotiated reading.

The camera work also helps to explore the theme of weak relationships and family breakdown. For example, when Ryan runs out to his friend by the canal, a high angle is used to connote their innocence and powerlessness. It also serves to foreshadow the boy’s death. Handheld camera movements highlight the disequilibrium within the extract. The lack of equilibrium within this section of the narrative emphasises the daily struggles that the working class has to face on a daily basis. During the drowning scene, it also clearly portrays the carelessness that Ryan has around people, which shows the audience that he has weak relationships because of this. Shallow focus on Ryan’s mother when he runs away to play with his friend draws attention to her loneliness, as her relationship with her son is not depicted as strong. Further on in the extract, shallow focus is used once again when Ryan looks back after running away from the friend that he drowned. This, again, highlights his loneliness now that he has lost his friend. Overall the camera work used within the text constructs the representation that the characters are lonely when it comes to facing their own problems, despite living in a community full of people. The working class are represented as having weak relationships with other people in their group, whilst also facing harsh living conditions. With this being the preferred reading, some audiences may disagree with this representation, as they might think that, in reality, working class people usually confide in others to help solve their problems.

The editing helps to construct the representation that working class have very little happy about due to their extremely low economic status. The extract begins with very long takes, which immediately sets the mood and pace as dull and slow. This suggests that the characters are feeling exhausted and lacking interest in their lives any more. The preferred reading would be that the working class have extremely difficult times in their lives as they can’t afford to even clean up their streets. As the take become shorter, it suggests that Ryan is trying to inject some fun into his life. This is seen when he runs away from his mother and goes against her by untucking his trousers from his boots. The shorter takes suggest that the working class no longer care about what they normally do in their day to day lives as they are bored of having to deal with the same difficult problems over and over again due to their low financial state. This being the preferred reading, some audiences may think that the working class do well to have interesting social lives in order to escape their problems for a short while, and therefore would have a negotiated viewing by only agreeing to parts of the representations that were aimed to be constructed by Ramsay.


LAST RESORT (2000, Pawel Pawlikowski)

Last Resort seeks to explore the issue of immigration through the technical codes used in the extract. Pawlikowski’s politics allow him to create representations of immigrants that seem true to reality, which allows many audiences to see the preferred reading from the mise-en-scene, editing, sound and camerawork.

At the very beginning of the text, the woman and the boy are travelling through a tunnel, as if on a train. The lighting is low key at the beginning of their journey, but as they reach their destination, they exit the tunnel and the lighting becomes high key. This could act as a metaphor for their journey from their original country, to the UK. This represents immigrants as having come from dark places where there is fear of danger. The UK is represented as being a safe haven for those who are fleeing political disaster. Later on in the extract, the woman is seen talking to the border control officer, whilst the child is outside the room that they are in. The scene is shot from outside the room also, looking through the window. The window has wire running through the middle of it, which gives the effect of a cage. This shot explores the theme of incarceration, as it seems the British attitude towards immigration is rather unsympathetic. Therefore, the representation of immigrants has been constructed as grateful to be there, yet prone to getting in the way. Whilst most audiences will see it this way, some may sympathise or even share the same feelings as immigrants, and so will disagree with the way that they are represented in the extract. The text may be seen as controversial, which can cause for some few oppositional readings, such as that of viewers thinking that immigration is not an issue in this country presently, and that immigrants are in no way treated as prisoners.

The editing helps to suggest that immigrants are seen as annoying and a hindrance through the shorter takes that are used when it cuts to the scene in which the male is shouting at the foreign people in their building. This constructs the representation that immigrants are out of control, and once again, just get in the way. The disequilibrium may suggest that immigration has a negative effect on those of the lower classes in society, as immigrants are hindering their daily lives, in this case, by being chaotic and noisy. The representation created here implies that immigrants are right at the bottom of society, as they are unfriendly with one another, and are being told what to do by a working class person, who clearly has some sort of authority over them. The contrast in the longer and slightly shorter takes support this point because it suggests that once immigrants move through the border of the UK, they become more relaxed, and do not care for being friendly to each other. This represents immigrants as still having the same mind set as those back at home where they are facing constant disagreement with others which is the reason that they all had to leave in the first place. The audience may agree with this, whilst others will think that the reason they are behaving like this is because they have been confined to their housing area, which explores the theme of incarceration.


The medium shot of the woman and her son on the train may show that their relationship isn't as strong as it once was. This is because it allows us to see that they are sitting with their backs to each other, each having fairly closed body language. This allows us to see that their relationship has been broken apart by whatever had happened to the prior to their journey to the UK. This represents immigrants as having had a tough time in their home country. The camera work within the arguing scene helps to display disequilibrium through the use of handheld movements. This disequilibrium helps to support the point previously mentioned that the immigrants are represented as animals, perhaps because that is how they are being treated. However, the lack of peace in this part of the narrative may also imply the struggles and disappointment that these immigrants have faced when they travelled to a new country hoping that life would become better. Whilst the preferred reading is that immigrants have come from difficult lives in their countries to new lives that aren't any less so in a different nation, other audiences may argue that their lives have become significantly easier by not having to fear danger, and should be grateful for the housing that the UK provides for them.